Physical products. Digital experiences. Shop ACTIVATED APPAREL™, ACTIVATED MERCHANDISE™, accessories and collectibles designed to go beyond the physical.
The first drop is almost here
BOBO found the Eclipse. A limited-edition activated charm set developed by Evade and MEDIALIFE — scan it to launch its digital experience and go beyond the physical.
Merchandise, activated.
Tap or scan
Use the NFC marker or QR code on the product to open its digital experience.
Follow the experience
The mobile experience guides you through the product-specific interaction, including AR where available.
Go beyond the physical
Access immersive content, digital experiences and other product-specific features.
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Activated Merchandise
Activated Merchandise
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Limited drops, ACTIVATED MERCHANDISE™ and collaborations. Hear it first.